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Volkswagen names new head for Audi

June 21
10:06 AM 2013

Volkswagen AG recently announced Ulrich Hackenberg as the new head of its Audi brand, replacing Wolfgang Duerheimer. Audi is Volkswagen AG's most successful brand, gaining the most profit for the company this year. Duerheimer has only been in the position for less than a year.

Hackenberg will return to Audi, a luxury automobile producer and distributor, in the first day of July according to the Wolfsbrung company in a statement today.

Derheimer previously worked as a developer for another luxury automobile maker Porsche. He is leaving the position for another job within the same company. No detail regarding the new offer was disclosed. He previously headed the creation and marketing of the highly successful brands named Bugatti and Bentley.

Volkswagen confirms its goal of being the world's largest automobile maker by 2018. The German-headquartered Audi brand is believed to be Volkswagen's tool to achieve its goal, accounting more than half of its first quarter profits.

It was reported by magazine Der Spiegel that Duerheimer was forced out of the position when he pushed for budget cuts through cost savings and causing tension between members of Audi's development team. 

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