Surge Performance Training receives $750k in seed fund

June 20
10:33 AM 2013

Surge Performance Training, responsible for several celebrity trainings, emerged from stealth today, saying it has raised $750,000 in seed funding. Angel investors are comprised by Greg Waldorf, Accel Partners' Chief Executive Officer in residence, Philip Cannon, trustee of PIMCO Funds, and Princeton University.

The performance training company offers services to train people through workout and exercise. Surge Performance Training had clients in the professional sports and entertainment industry.

Surge's flagship products include Surge 360 and Surge 180. The two products are said to "offer over 50 different total body compound movements, each designed to engage multiple muscle groups."

"A complete revolution and change of mindset is taking place right now regarding what defines a workout," said Surge Performance Training's Chief Executive Officer Michael Luther. "People are training today for a wide range of activities, like obstacle races or kiteboarding, in addition to general fitness. They want to be lean, balanced, and 'total body strong," he added.

The company was responsible for Robert Downy Jr.'s training in the Hollywood film, "The Iron Man".

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