The former GramercyOne firm now called Booker is the leading service management platform which helps small and medium sized multi-location enterprises that unifies operations into a single cloud based system. The firm was able to raise US$27.5 million in Series B financing.

The Series B financing round was led by Bain Capital Ventures together with Series A investors Vital Financial, TDF Ventures, Grotech Ventures and Revolution Ventures. The proceeds would be utilized by Booker to scale its product and sales teams to focus on the development and delivery of enterprise-class technology through multiple vertical markets into a cost effective intuitive system.

According to Josh McCarter, Booker's CEO, "We give local service businesses the technology they need to succeed. Our technology helps these businesses connect consumers with services as seamlessly as Amazon connects buyers to products. And this round of financing, along with adding Bain Capital Ventures to our team, will ensure we continue empowering our clients to grow in ways they never could before."