Carlsberg Bids for 30.31% Share in Chongqing Brewer Co.

By Edward B. Doong

Mar 04, 2013 09:07 AM EST

Carlsberg has set up a partial 2.65 billion Danish crown bid to buy out 30.31% share in Chinese brewer Chongqing Brewer Co.

The takeover bid of RMB 20 per share, once successful, will allow Carlsberg to gain full control of CBC by potentially owning up to 60% of the Chinese brewer's shares.

According to the Danish brewer, the bid came in response to the commitment of Chongqing Beer Co. to dispose its remaining 20% stake in CBC by selling its shares to potential buyers.

Jorgen Buhl Rasmussen, chief executive officer and president of Carlsberg, was quoted describing the acquisition of the Asian brewer's stake as an important step toward growth in China.

Carlsberg become the largest shareholder in Chongqing Brewery when it raised its share, which it got from acquiring Britain's Scottish and Newscastle, to 29.7% in 2010.

Biggest brewers in the world are in tough competition in Asia, which accounted for 12% of Carlsberg's operating profit and 18% of the Danish brewer's total sales volume in 2011.

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