Internet telephony company Twilio has been following what internet giant Facebook did to create pathways for success.

Twilio announced its plan to assemble a European fund in an attempt to draw software developers to make apps using its voice-over-internet-protocol technology, which allows companies to make call centers and text capabilities digital.

The telephony firm wants new companies adapt and spread its cloud-based technology as it focuses on enhancing its platform.

This strategy copies the fbFund worth $10 million that was launched in 2009 by two Facebook investors, Founders Fund partner Sean Parker and Accel Partners' Jim Breyer.

This tactic allowed Facebook to spread its influences worldwide, spending more money to create more apps for the giant social networking site.