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Boston food ordering platform ezCater scoops up $4M to beef up catering service

(Credit: ezCater) This image file contains the company logo of Boston, US-based food catering marketplace ezCater.ezCater
April 15
9:41 AM 2014

ezCater has scored another $4 million in funding to expand its market reach and the number of caterers on its food ordering platform. Jill Preotle, Chris Cuddy of CheapFlights, LaunchPad, and Breton Capital Management contributed to the latest funding round, according to TechCrunch.

Established in 2007, ezCater has been bootstrapped for majority of its initial years. In contrast to its competitors Sprig and Spoonrocket, ezCater does not make and deliver its own food. Rather, it functions as a marketplace where corporate customers can pre-order catered meals from any of their affiliated caterers. As of now, the firm has 30,000 caterers on its platform. It is planning to add 20,000 more this year, the report detailed.

Another major difference that ezCater has with other food tech firms is that the orders are placed at least a couple of days ahead of time and not on-demand. The company focuses more on client meetings, office lunches, sales calls, and other corporate meetings. Because its service is available nationwide, they are able to serve customers no matter what city they are in, the report explained.

ezCater can handle orders for five to 2,000 people at the same time. An average order in the company is $225, which is a lot bigger than its rivals'. To date, the food catering marketplace has raised a total of $6.5 million in funding, TechCrunch reported.

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