Genesis Media receives Series B funding valued USD6 million

By Staff Reporter

Apr 10, 2014 01:53 PM EDT

Genesis Media, an advertising firm, said it has taken in new investment valued USD6 million in Series B funding, reported TechCrunch.

Genesis Media’s CEO Mark Yackanich said that the funding was “a data-driven decisioning platform that intercepts users with media.” He added, “Put more simply, online publishers use the company’s ContentUnlock product to show ads (usually video ads) to their readers on a timed, targeted basis.”

Yackanich also added that the show ads were alternatives of a pay wall, reported TechCrunch. He said that readers do not need to actually pay for anything and that his company was trying to “contextualize” the advertisement for clearer views once aired. Users won’t be able to see another advertisement between 24 to 48 hours o even a week, depending on the reader and publisher.

Yannick also pointed out the real significance of the ContentUnlock saying, “Different consumers have different values to different publishers.”

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