Split secures $1M in seed funding round

By Nicel Jane Avellana

Mar 27, 2014 02:12 PM EDT

Anti-social app Split bagged $1 million for its seed investment round, a statement about the funding said.

Well-known private investors supported the company whose iOS and Android apps are "dedicated to helping people avoid awkward encounters." These include Christopher Burch, Jorg Mohaupt, Dodo Bar Or, Hadar Goldman, Alex Zubillaga and Oliver Slipper. Burch is an entrepreneur, investor, real estate and fashion tycoon while Mohaupt is the Director of Warner Music Group and Board Member of PERFORM. Or is an international designer, actress and fashion icon while Goldman is the CEO and one of the founders of advertising and branding agency Zarmon Goldman DDB. Zubillaga is a private venture capitalist who also sits on the board of various Internet businesses while Slipper is the Joint CEO and Board Member of PERFORM, the statement said.

Split basically gets all the information of a user and all his or her data from public social networks like Facebook, Twitter, Instagram and Foursquare. The user then chooses the people he or she wants to avoid. When the user is in an area and the app finds "avoidees" there, Split immediately gives an escape route so that those potentially awkward encounters can be avoided, the statement said.

Split Founder and Chief Executive Officer Udi Dagan said in the statement, "Just imagine a world that no matter where you go, you only run in to people you want to meet. The idea for Split was born on a frustrating night, about two years ago, when I ran into my ex-girlfriend in a bar. After a few awkward minutes, I hurriedly gathered my friends out of there and into another pub down the street, where I literally bumped into another ex... Not a good night."

The apps for iOS and Android are already available but the company will still be adding new features in the course of the next six to twelve months so that users will be able to have a "full range of antisocial experiences," the statement said.

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