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US-based kinetic desk maker Stir raises $1.5M in seed capital

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March 21
7:21 AM 2014

Kinetic desk startup Stir has secured $1.5 million in a seed funding round led by Vegas TechFund and Zach Ware. Josh Makower, John R. Woodard, Richard Klein, and other Apple alumni also contributed to the round, according to TechCrunch.

The startup will use the new capital for the expansion of its production and distribution. It will also develop more ways to increase the functionality of the kinetic desk, the report added.

Kinetic has the ability to track the user's movement, health statistics, and activity. After familiarizing itself with user's work patterns, it will encourage the user to stand every now and then all throughout the day. It also has controls for manual adjustment of desk height. Each desk sells for $4,000. In a few weeks, Stir has already sold out its first batch of Kinetic desks, Digital Trends detailed.

There has been an increasing number of researches that point to the health disadvantages of sitting all day. Among the problems caused by these habits are increased risk for heart disease and diabetes, lower back pain, and slow metabolism. The Stir Kinetic Desk presents a smart solution to those health problems, the report explained.

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