Indian startup conquers e-grocery market in Noida

March 20
8:51 AM 2014 was set up by three engineering graduates in India more than a year ago. Now, the e-grocery startup is becoming a hit in Noida, according to The Economic Times.

Chief Executive Officer (CEO) Divyanshu Bansal explained their reason for putting up the business: "We decided to set up an e-grocery retail platform because of the rising cosmopolitan culture and chances for the services industry in the grocery market. Since, it requires less workstation in comparison to other service sector business, we zeroed-in on the grocery market as its products are inseparable from the public life."

Customers who buy in bulk can receive a 5% to 7% discount off the market price of goods. They can expect their items to be delivered within 16 hours if they place the order before 12 noon. The startup lets its clients choose between online and offline payment options. Consumers can pay using cash, card, Sodexo, or ticket coupons when the goods are delivered. Corporate clients can opt for cheque payments, the report explained.

At present, the startup employs 10 workers including delivery and ground staff. Other aspects are outsourced. Just more than a year after it was founded, now has 300 daily clients that order INR1,500 worth of items each. The startup currently operates in Noida, Vaishali, Vasundhara, Indirapuram, Crossing Republic, and Kaushambi. Within the next couple of years, the firm plans to tap into the Delhi-NCR market, The Economic Times reported.

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