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UK-based Powa Technologies launches e-commerce app PowaTag

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March 4
11:22 AM 2014

Powa Technologies has unveiled its flagship e-commerce app called PowaTag, TechCrunch reported.

The app seeks to give retailers and brands with a comprehensive solution that will enable them to reach customers both online and offline and persuade them to purchase their products. The app integrates such tools as mobile payments, QR Codes and audio recognition to deliver their e-commerce solutions, the report said.

Powa Technologies has already secured nearly $96.7 million in external financing in the past seven months. It secured an additional $20.7 million in January this year for its Series round to add to the $76 million it was able to get at the end of last year. The company's backer is one of the biggest investment management funds in the world, a statement about the funding said.

The startup told TechCrunch that there are already 240 brands on the platform. Supermarket behemoth Carrefour and Universal Music are just two of them. PowaTag is now live but features to the platform will be added to it steadily in the next two months. The e-commerce app will soon be featured not only in websites and store products but also in printed publications like magazines and newspapers. There are also plans to put up Beacons in stores which will send shoppers alerts for special details when they pass by the store. The application will also alert merchants to what customers like when they will enter the retail store. The average person will not hear the audio solution that the app has developed, the report said.

After the product has been scanned and the app has looked it up, the user will then be led to screens that will enable them to pay for the product. The app will then be a digital wallet which will store your payment details or connect these with the payment platform that the retailer has for its customers, the report said.

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