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US travel firm Orbitz snaps up Travelocity Partner Network

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March 1
1:37 PM 2014

Orbitz Worldwide announced that it has acquired the assets and contracts belonging to Travelocity Partner Network. The value of the acquisition deal was not disclosed, according to Travel Weekly.

Under the terms of the acquisition deal, Travelocity's assets will be combined with Orbitz Partner Network, the report added. Also, Skift says some of Travelocity's employees will start taking salary from Orbitz.

Skift quotes Orbitz president Ronnie Gurion saying: "The acquisition of Travelocity Partner Network assets will accelerate our growth in the private label space and expand the range of customized solutions we are able to offer to customers, in particular in the loyalty area. We look forward to welcoming the customers and employees of the Travelocity Partner Network to Orbitz Worldwide."

The white-label partners of Travelocity include AAA, Visit Orlando, Royal Bank of Canada, and Yahoo Travel. Orbitz's partners, on the other hand, include American Express, the report detailed.

According to a Travelocity spokesperson cited by Skift, the transaction will not affect its European sister firm LastMinute.com.

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