Little Borrowed Dress secures $1.25M in seed funding round

By Nicel Jane Avellana

Feb 27, 2014 01:43 PM EST

Online bridesmaid-dress rental startup Little Borrowed Dress obtained $1.25 million for its seed round, TechCrunch reported.

The financing came from Index Ventures, Andreessen Horowitz and Launch Capital. Neu Venture Capital, NYC Seed, Charles Smith, David Tisch (BoxGroup), Rett Wallace and Joanne Wilson also joined the round. The company designs and makes the bridesmaid dresses in New York City and rents them on their online platform at a starting price of $50, the report said.

The rental collection features 12 classic styles in 18 different colors. The startup also tries its best to design the dresses so that alterations are not anymore needed, with each dress fitting and flattering kinds of shapes and sizes. In order to ensure that each size will fit a wide range of body types, the company used "multiple fit models that have varied body types but are all the same size." According to Founder Corie Hardee, this even includes those with the baby bump, the report said.

The company guarantees that there will be available dresses for orders made at least eight weeks before the big day. The dresses are delivered two weeks before the wedding date and the day after the special event, the bridesmaids can send the dresses back through mail using the prepaid packaging given, the report said.

For a $50 rental feel, girls can get a cocktail length style dress and for $75, they can get a full length gown. If they would prefer to buy the new dresses, the cocktail length ones cost $150 while the gowns are a bit more expensive at $185, the report said.

The platform also has features that make online ordering a breeze for brides-to-be. There is a real wedding section on the site that allows brides to browse the albums of previous clients to see the rental firm's dresses used. They can also ask for fabric swatches and colors before placing their final orders, the report said.

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