Tennessee startup Ambition wants to motivate sales teams by using fantasy football

February 21
7:58 PM 2014

Ambition wants to help motivate sales teams through a product that uses an approach similar to fantasy football. The startup, which is currently in a Y Combinator class, released their product in August last year, according to TechCrunch.

In a fantasy football game, professional players compete against each other in imaginary games. Ambition, however, monitors the performance of different sales teams that belong to the same company. These teams then compete for a specified amount of time and winners are given certain rewards. Every team member sets an "ambition" score, which is calculated and compared with other members, the report explained.

  1. Connect data

    CRMs, Phone Systems, CSVs... capture the entire sales funnel so you can coach behavior from top to bottom. Check out Platforms Page for more information.
  2. Build competition

    Benchmark and weight performance metrics to create the Ambition Score, a measurement of overall employee effectiveness. Now you can create teams, seasons, and sustainable motivation.
  3. Onboard employees

    The numbers are there, the rules have been set... now it's time for the fun part. Give your people some Ambition!
  4. Optimize workforce

    Productivity isn't a light switch... it's perpetual progress. Ambition provides the data analysis and tools for you to continually build upon results.

According to co-founder Travis Truett, having a team-focused system could also be a significant motivating factor. He explained that when members feel that they are part of a group's success even if they are not leaders, the whole process becomes "peer motivated, not manager motivated." Truett also said managers can use the tool to focus on individual and team data and measure the performance of any employee, the report detailed.

Established in Chattanooga, Tennessee, Ambition has closed its seed round from Y Combinator, YC VC, and The Lamp Post Group, TechCrunch reported.

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