Echobox, bootstrapped startup that intends to start raising its first round of funding next month, provides news publishers with a tool that does more than provide tons of analytics, TechCrunch reported.

Instead of more than just giving analytics, Echobox actually looks at the visitor data of the site and provides recommendations of actions that can be taken so that the site gets more traffic. Echobox does this using its own algorithms and machine learning. The recommendations are given in simple English, the report said.

Echobox Chief Executive Officer Antoine Amann told TechCrunch, "It's baffling to me why existing analytics tools are so backward. They are mainly descriptive, typically showing you tons of fancy graphs and charts, but they don't actually analyse the data for you."

Echobox is still in stealth mode and operating in private beta even if a major new publisher is already using it. The startup gave TechCrunch a private demo of the product's early version and one of the noticeable things about Echobox is that it did not have complex charts or rows of data, the report said.

Rather, publishers are given a list of recommendations and insights that they can act on. These are given in real-time and gleaned from the information of the site's visitors. An example of a recommendation it might make is to shorten the length of a particular article.The sample recommendation states, "Shorten the length of "Illuminators" to 220 words. 75% of your readers left your blog whilst reading "Illuminators". Usually, merely 62% leave when reading a post. Shorten the length of Illuminators from 355 words to 220 words, which is the length of your most successful posts. Potentially, split "Illuminators' into two separate posts."

Echobox also provides other information such as which article is popular among American visitors, the image of an article that is shared more on Pinterest as well as ways to improve engagement on Facebook, TechCrunch reported.