US startup Instapainting turns photos into oil paintings for a low fee

February 15
12:39 PM 2014

Instapainting offers to turn any photo into a hand-made oil painting for less than $100. The YC-backed firm is launching this morning, according to TechCrunch.

Instapainting's options starts at $52 for a 12"x12" canvas. The largest option, which is a 29.33"x22" canvas, costs $130. Most of the company's competitors start their pricing at $200 to $300, the report detailed.

Customers can set up their orders in just a few seconds. They just have to upload their photo, crop it to their liking, and choose a canvas site. Instapainting prints the original photo onto a canvas, to be used as the base of the hand painted piece. Outsourced painters, mostly from China, paint on top of the printed photo to create an oil replica. The finished product is rolled in a tube and shipped to the customer, the report explained.

The company is currently developing a quick-assembling frame that can be packed into the shipping tubes. However, it would still be a few months before this additional service is launched, the report added.

In addition, Instapainting is mulling turning the website into a marketplace for artists who want their digital pieces to be recreated by hand, VentureBeat reported.

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