Toronto-based Atomic Reach was able raise funds for its Series A round, bringing total funding to $4 million so far, TechVibes reported. The Canadian firm secured $1.25 million last year for its seed round led by Genwealth Venture Partners and joined in by MaRS managed Investment Accelerator, the report said.

According to information in its website, Atomic Reach measures the quality and readability of content so that creators, brands and publishers will be able to really reach their intended audience and thus optimize shareability. Through sophisticated analytics, Atomic Reach allows clients to maximize the effectiveness of their online content marketing strategies.

TechVibes reported that the Canadian Innovation Exchange has ranked Atomic Reach as one of the 20 most innovative companies in Canada. Proceeds from this investment round will be utilized by the company to speed up the development of its proprietary audience engagement platform. It will also be used to bolster the company's marketing efforts and ramp up its engagement with publishers, brands and bloggers and the rest of its target audiences, the report said.

Atomic Reach Chief Executive Officer Bradley Silver said about the investment, "We are proud of our accomplishments thus far as we empower content creators to develop more compelling, engaging content through the use of Atomic Reach's audience engagement platform. In the coming months, we will continue to build out our product portfolio while we arm content creators with useful content engagement tools, like our newly launched Atomic Reach Audience Engager, which is now available in the WordPress.org Plugin Directory as well as on Drupal and Joomla, the three most popular content management systems available today."

In a statement about the funding, Atomic Reach said its clients are seeing improved engagement with their content by using it content optimization tool in various platforms. As an example, the company said their platform has aided publishers to get 134% more engagement in the social media network Facebook.