Menlo Park, California-based Origami Logic was able to raise $15 million for its Series B funding round. The round was led by Jafco Ventures and was also participated by Accel Partners and Lightspeed Venture Partners. As part of the deal, Jafco Ventures General Partner Jeb Miller will be joining the Board of Directors of Origami Logic. Proceeds from the fundraising will be used to enhance the engineering, sales and marketing initiatives of Origami Logic in order to meet rising demand.The latest proceeds brings to $24.3 million the total funds raised by the firm.

Using its next-generation marketing intelligence platform, Origami Logic is making a difference in how businesses measure, analyze and optimize their marketing programs. Because of its product, companies are able to make better decisions since their data is used to discover, quantify, visualize and review on a continuing basis their business drivers. The company is led by a team that previously worked at established tech companies like Facebook, Google and Yahoo.

Jafco Ventures is a Palo Alto-based venture capital company that looks for opportunities in early-stage firms headed by great teams that show differentiated technology, sound business models and drive in their target markets.

Origami Logic Chief Executive Officer and Co-Founder Opher Kahane said in a statement about the funding, "With the ever expanding number of different services marketers use today to reach and engage their customers, senior marketing and analytics professionals find themselves making decisions without complete, accurate, or timely information. We're helping solve that challenge. With our marketing intelligence platform, brands become more informed and nimble. They use the platform, which allows them to easily collect and organize disparate marketing data, to discover, quantify, visualize, and evaluate everything that is happening with their campaigns and programs. We're thankful for the confidence that Jafco and our existing investors have shown us. Their support will enable us to continue to innovate in the marketing intelligence domain and invest in the resources we need to effectively serve the market."