Fitmob raises $9.75M to bring the gym to the digital age

January 23
7:04 PM 2014

With "The city is your gym" as its website battle cry, fitness startup Fitmob seeks to bring the gym to the digital age. The fitness startup has secured equity and debt funding worth $9.75 million from Mayfield Fund, Silicon Valley Bank and angel investors to connect people with workouts given by high-quality trainers, TechCrunch reported.

Fitmob was established by Snapfish CEO and Mayfield VC Raj Kapoor and Ness Computing Co-Founder and ex-Palantir Engineer Paul Twohey. The first market targeted for the app is San Francisco, the report said.

Individuals can find local outdoor or indoor workouts near their area by using the Fitmob mobile app or website. All they need to do to be able to attend the class is to sign up and provide their credit card information. Thirty workouts a week are available at the Brannan Street Wharf in SOMA, at the company's headquarters on 5th street and in Dolores Park, all in San Francisco. Strength, cardio and yoga fusion workouts are offered. New members will have their first week free. Fitmob expects to offer the service to new areas over the course of the next year, the report said.

Pricing plans for Fitmob workouts start at $15. However, the more individuals use the service each week, the less they pay. For instance, if a participant decides to work out two times a week, he or she will only fork out $10 per workout while those who exercise three or more times a week will only fork out $5 for every workout, the report said.

Fitmob also gives certification to trainers and gives them the flexibility to come up with their own sessions based on their skills. Some of the company's signature workouts include Sweat Soiree, Weapons of Ass Reduction, Twerkout Conditioning and Guru Gone Wild. Fitmob said that celebrity fitness trainer Tony Horton co-created the firm's concept, the report said.

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