US-based music firm Beats to shut down streaming service MOG on April 15
Beats Electronics is finally shutting down MOG, the streaming service it bought in 2012 and is an integral part of Beats Music. The service will shut down on April 15, according to TechCrunch.
The news about the MOG shutdown is posted on the website of Beats, the report said.
Beats announced: "The MOG service will remain live until April 15, after which it will be shut down, and MOG will stop accepting shortly after Beats Music goes live. Monthly billing will cease on March 15, and all yearly subscriptions will be refunded on a prorated basis. Our goal is to convert as many MOG subscribers to Beats Music as possible. As part of that effort, all existing MOG subscribers will be offered a one-month free trial of Beats Music, which will be made available starting March 15."
The number of MOG subscribers affected by the upcoming change was not disclosed. But Beats announced it will be offering a service bundle with AT&T in a bid to encourage its customers to maintain their subscription, the report explained.
Meanwhile, MOG founder David Hyman also announced that he is joining stealthy mobile video startup Chosen.fm. Hyman will be the Chief Executive Officer of Chosen, TechCrunch reported.