Teespring has secured $20 million in its first round of funding. The said round was led by Andreessen Horowitz, wrote VentureBeat.

Based in Providence, Rhode Island, the startup has built a platform that helps individuals or organizations make and market custom T-shirts easily. The firm hopes to add other products in its portfolio in the future but for now, T-shirts are their core product for the platform, the report detailed.

Teespring basically works like a crowdfunding campaign but offers T-shirts instead of rewards or pre-orders. An individual can design a shirt on the site, price it, and set a sales target. The company takes care of the manufacturing, delivery, and customer queries. Supporters of your chosen cause can purchase pre-ordered shirts. They will only be charged it the sales target is hit, the report explained.

The pre-order approach of Teespring helps eliminate excess and unwanted T-shirts from the whole process, VentureBeat reported.