World's first M&A game app launched in New York

January 16
1:19 PM 2014

NEW YORK, NY - Anyone who has ever been involved in mergers and acquisitions (M&A) will want to download and start -- and won't be able to stop -- playing the world's first M&A game app, launched today by pioneering virtual data room provider ansarada.

Designed to test the deal-making skills of investment bankers, analysts, lawyers, accountants -- or anyone with an interest in the cut and thrust of high finance -- the ansarada M&A Game creates realistic M&A scenarios where role-playing gamers pit their business wits against hostile sellers and fiercely competitive bidders.

Players create their own customized avatar and choose a name for their corporation.

They then start building their empire with a portfolio of companies from across industry sectors by buying, selling or merging, and along the way they amass a fortune to get onto the coveted leader board ahead of colleagues and competitors on Wall Street and around the world.

ansarada CEO, Sam Riley, said:

"M&A is usually a long and intensive process involving months of detailed work by everyone working on deals. We decided to design and build a game to provide some escapist fun for the whole M&A community, anywhere in the world.

It's innovative and easy to play, but it's also challenging, giving players the ability to do deals quickly with minimal fuss and work.

We think even the most seasoned M&A stakeholders will get enjoyment from building up their portfolio to try and become the greatest M&A Game dealmaker."

Features of the ansarada M&A Game include:

  • Create your own avatar and corporate empire
  • Buy, sell and merge corporations across nine major industry sectors
  • Build your team of investment bankers, lawyers and accountants
  • Use data rooms for due diligence
  • Negotiate deals with the competition using flattery, haggling… or even bullying
  • Get financial reports on target companies
  • Deal with unexpected market scenarios positively and negatively impacting revenue, profit and company value
  • Build a portfolio and get onto the M&A Game leader board, updated in real time on the app

The ansarada M&A Game is available for all iOS devices and is available for free download at the app store now.

The M&A Game has been developed for ansarada by leading Australian play agency 3RDSENSE.

Visit ansarada on LinkedIn to keep tabs on the ansarada M&A Game leader board, and follow @ansarada on Twitter.

about ansarada
Back in 2005, a software developer and two accountants needed a data room, but were frustrated by the products in the market. Joining forces with an entrepreneur, they set out to make something significantly and remarkably better. The result is ansarada, a pioneering global provider of data rooms, and the world's only host and builder of data rooms designed exclusively for mergers and acquisitions (M&A). ansarada was founded in 2005 in Australia by a team with a passion to establish real and demonstrable points of difference over other data room providers. ansarada is dedicated to making life easier for everyone involved with M&A, and in particular to make the due diligence process as simple as possible for M&A analysts. ansarada has built its data rooms using its own proprietary technology, and is committed to the highest levels of service, security, integrity and to ensuring successful outcomes for clients. The company has offices in Australia, Europe, the UK, USA, China and South Africa.

Media Contacts:
Marni Raitt
Vice President
DiGennaro Communications
O: 212 966 9525
C: 323 633 6120

Simon Lloyd
Director, Corporate
Access Public Relations
C: +44 (0)7502 999 510

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