Izzie Lerer's animal-focused news site The Dodo launches after $2M seed round
The Dodo, a new animal-focused news website co-founded by Isabel Lerer, is launching today. The site raised just under $2 million in a seed funding round led by Lerer Ventures, a firm co-managed by Izzie's father and brother, according to TechCrunch.
Although the seed round had not yet been announced, it already closed last fall. Greycroft, Softbank Capital Technology Fund, Fred Harman, RRE, and Sterling Equities also participated in the funding, the report detailed.
The Lerer family is heavily involved in The Dodo, TechCrunch notes. The site is co-founded by Ken Lerer's daughter, Izzie. The news site is backed by Lerer Ventures and runs on a content management system called RebelMouse. The latter is another Lerer-backed company, the report said.
Isabel, who is finishing her PhD studies, is an animal rights advocate, thus the birth of an animal-focused news site. Because of her passion, she convinced her dad to give up eating meat. With regards to the site's news coverage, it has a mix of feel-good stories and pro-animal rights topics, the report observed.
Upon launching, The Dodo already has a dozen writers working for it, but has no advertisers as of now, TechCrunch reported.