Founders launch new tech site venture after closure of AllThingsD

By Rizza Sta. Ana

Jan 02, 2014 03:38 AM EST

The former editors and founders of News Corp's AllThingsD, Kara Swisher and Walt Mossberg, recently unveiled its newest technology news site venture after closing the former. The Wrap earlier said that the new site, called Re/code, would be launched at midnight on January 2.

AllThingsD was a popular online publication that focuses on news, analysis and coverage of technology and startup companies. The former site was started as an extension of the D: All Things Digital conference held by both founders in 2007. AllThingsD was a wholly-owned subsidiary of Dow Jones & Company Inc, and was a former member of the Digital Network of The Wall Street Journal.

In September of last year, Swisher and Mossberg severed its ties with AllThingsD under News Corp due to differences with the rights to the site brand. The Wall Street Journal said News Corp's AllThingsD had been subsumed into a tech section of the newspaper called WSJD.

In an online statement, Wall Street Journal Editor-in-Chief Gerard Baker said yesterday, "We made a strategic decision last year to invest heavily in technology coverage. WSJD represents the first fruits of that investment. No topic is more important to our readers than tech."

People familiar with the matter disclosed in December last year that the new venture was the fruit of a deal betwen Comcast Corp's NBCUniversal and Swisher and Mossberg. Two of the people said the editor duo was looking for funding for their new venture, of which Swisher and Mossberg valued the venture at about $25 million to $35 million.

Swisher and Mossberg said the new venture will be taking on most of the staff of the former AllThingsD, and will be registered employees of a new holding company. The holding company will be named Revere Digital. The name was said to be derived from the name of Paul Revere, a Revolutionary War hero, said the sources.

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