L Capital Asia, a private equity fund backed by LVMH, said on Thursday it has appointed retail industry veteran Uday Mehra as managing director.

Mehra has spent the last 20 years developing retail brands such as Tommy Hilfiger and Nike, the fund said in a statement.

Over the last five years, he helped to expand Tommy Hilfiger in Southeast Asia, building a retail franchise business in countries such as Indonesiaand Thailand.

L Capital provides growth equity to private companies and help them build their brands.

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