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Colorado's Atoms Toy Maker closes USD2.6 million seed round to bring toys to life

November 26
8:26 PM 2013

Seamless Toy Company Inc. closed USD2.6 million in seed funding after a successful Kickstarter campaign. The ATOMSTM toy company will help children build moving toys or bring existing toys to life using science, according to VentureBeat.

The Colorado toy firm markets a system made up of logic blocks, motors, and plug-and-play sensors. Children can use the Atoms system to build robots, monsters, or magic wands. They can also attach the sets to existing toys such as Barbies and Legos and manipulate them using an iOs gadget, the report explained.

The Atoms sets are designed for kids at least six years old. Its iOs app is set to become available late November. The sets for constructing monsters are priced from USD80 to USD120. The Magic Sets are priced from USD50 to USD120. Individual Atoms are USD10 apiece, said the report.

U2 frontman Bono, former Apple chief financial officer Fred Anderson, and former Apple Software chief executive officer Avie Tevanian were the lead investors in the seed round. Elevation Partners, Promus Ventures, Proof Ventures, and Founder Collective also participated in the round, VentureBeat reported.

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