Mustbin gets USD4.5 million seed investment from DAG Ventures, other angels

By Rizza Sta. Ana

Nov 13, 2013 01:58 PM EST

Mobile application Mustbin received Series A seed funding amounting to USD4.5 million. The startup who created the iPhone app received the funding from Hubspot founder Dharmesh Shah, Jonathan Kraft, DAG Ventures, General Catalyst Partners, Mohr Davidow, Northgate Capital and other angel investors.

The company who created the mobile phone application was founded a year ago by chief executive officer and founder of Visible Measures Brian Shin. The company's seven-person team also includes chief technical officer and co-founder of Motus Corporation Satyender Mahajan, who is the vice president of engineering for Mustbin.

Describing the process how Mustbin was created, Shin explained, "I had been struggling to keep track of an ever-growing amount of information that wasn't digital - insurance forms, contracts, warranties, physical collections of items, etc. I had tried to keep track of things by taking photos of stuff with my phone, but this was really getting out of hand. I just felt that Mustbin was a product that needed to exist in this world."

Mustbin collates images of photos of a person's most important items. According to a report by TechCrunch, the app utilizes a smartphone camera to take photographic evidence of forms, receipts, warranties and any other documentation or item that would be essential for a person and file it in a digital archive. TechCrunch had dubbed the process involved using the iPhone app as "the poor man's method of the physical-to-digital archival process."

All photos taken by using Mustbn would be sent and synced to the cloud. Extra security measures would allow you to have exclusive access of your photos only as encryption keys prevent Mustbin seeing your data.

Mustbon users would be able to have 1GB of storage free. Although pricing had yet to be discussed, users would have an option to subscribe for additional storage by referrals, for example.

Plans for the app to be made available on Android devices, desktop and iPad are in the works.

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