Companies might learn a thing or two from US manufacturers that reinvented themselves as a "lifestyle brand". Remington Arms Co and Winnebago Industries Inc have stepped out of their comforts and entered the market for soft-good extensions of their core brands.

Like Caterpillar Inc, Deere & Co. and Harley-Davidson Inc. who jumpstarted the trend, Remington and Winnebago recently showcased their line of clothing and accessories, outdoor apparel and camping gear.

As in the case of these manufacturers, the strategy can create a healthy stream of returns especially for businesses struggling for growth. The branching out strategy was not only perceived to build brand awareness but increase sales of core products as well.

Branching out also entails risks, which are nonetheless manageable. Much profitable opportunities might come and so manufacturers must be ready to draw the line between what's appropriate or not for their brand.

Customers are a company's most important asset. And those that fare well in business are those who're willing to do what matters most to their client.