Zoomingo was able to raise USD 1.25 million for its shopping and deal finding application. The company's current investors, Benaroya Capital and Naya Ventures, led the round. Angel investors like former Facebook General Counsel Rudy Gadre also participated in the round. Proceeds from the latest round brought to USD 2.75 million in total funds raised by the company.

The latest funds would enable Zoomingo to enhance its mall offer platform specifically designed for retailers. The platform enables clients to send deal alerts to users' smartphones. In the future the application would be capable of indoor mapping and positioning when it becomes compatible with Bluetooth LE devices.

Zoomingo also announced that it had agreed with Simon Malls to promote the use of the app in some of the latter's malls in Washington and California. The agreement would be a test-rollout of the Zoomingo app. Simon Malls would promote the app to its shoppers through their in-mall and digital promotions. Shoppers who would visit local malls stand to receive rewards and gifts.