In a Reuters report on Friday, multiple brokerages had upped share price projections of Twitter in its much-anticipated initial public offering. MorningStar increased its price per share projections to at a maximum of 30% premium. Pivotal Research priced Twitter's shares at USD29 apiece, while SunTrust and Topeka priced the social media company's shares at USD50 apiece and USD54 per share respectively.

Sun Trust analyst Robert Peck said, "Many investors will look at Twitter vs. Facebook, as an appropriate comparison. While we think there are many similarities between the two companies, we think Twitter is a unique company, with aspects of Google, Facebook, LinkedIn and Yahoo in its DNA."

Other brokerages had not jumped the gun. According to the report, observers noted that Twitter had yet to provide solid evidence that it could generate revenues it required to ensure the long-term financial success of the company. Some reportedly were worried that Twitter's promoted tweet ad product could not guarantee its financial success without a significant growth in number of users.

Sica Wealth Management founder Jeff Sica said at an investor lunch, "All they could really talk about is a one dimensional way to make money (in breaking news and media.) That's when you start to see the limitation for revenue generation going forward." The firm manages his clients' Twitter shares.