Giant Japanese electronic exporter Sony Corp. cut its annual profit forecast, according to a report by Bloomberg. The company's action took place amid losses it incurred in its movies and a stall in demand for its TVs and digital cameras.

According to a company statement issued today, Sony said its net income would be at an estimated JPY300 billion or USD305 million  for the fiscal year ending March 2014.

Sony struggled catching up with competitors such as Samsung Electronics Co and Apple Inc.

Sony is still recovering from the losses it incurred from its Hollywood movie ventures. The company lost the opportunity to profit when it rejected billionaire Daniel Loeb's offer to partially buy its entertainment asset. Loeb criticized the company for Sony's its continued loss in entertainment asset.

The new forecast compared with the 50.5 billion-yen average of 20 analyst estimates compiled by Bloomberg. The company also posted a second-quarter loss.