Professional networking service LinkedIn had been in the social networking service industry for the longest time. Although the online tech company had been facing challenges from dominating players like Google and Yahoo and revolutionary startups, the company had managed to stay as a major player, said Tech website VentureBeat.

"LinkedIn accounts for less than 1 percent of all digital ad spending in the U.S. and worldwide (when you strip out the social filter)," an eMarketer analyst said through email. However, eMarketer expected LinkedIn's market share to increase from 3.8% last year to 4% in 2013.

LinkedIn's share growth in the digital ad market was expected to exceed the growth of the digital market overall. eMarketer projected online ad spending grew to USD10.46 million in the third quarter. This figure was a 13.3% increase from the amount spend during the third quarter the year before.

The shift of LinkedIn to mobile since the past two years had provided opportunities for the company to grow exponentially. According to LinkedIn chief Executive Jeff Weiner, 38% of the company traffic came from its mobile services. VentureBeat said mobile traffic would be credited to the company's fast iteration, powerful technologies and optimizations of its mobile apps.