Mintigo raises USD10 million in Series C funding round
According to a Techcrunch report, Mintigo, a marketing intelligence company, recently raised USD10 million in its Series C financing round.
The new funding round was led by Adams Street Partners and participated by Giza Venture Capital and Sequoia Capital. Sequoia had led Mintigo's USD9 million Series B financing round. The investment round also led to Adams Street partner David Walsh joining the board of the marketing intelligence company.
When asked what makes Mintigo different from other similar lead-scoring service providers, co-founder and chief executive Jacob Sharma told Techcrunch, "Anyone can score a lead. What we do is find opportunities to engage good leads. To do that, you have to find patterns in data from many sources, social and otherwise. If you do that, you can show a marketer how many viable prospects are out there, and you can map them into actionable segments."
Mintigo has over 100 customers, including BMC, DocuSign, Edmunds and Cloudera, Sharma said.