Lawyers call for T-Mobile to pull out smartphone ad

October 16
6:19 AM 2013

Two lawyers asked mobile phone operator T-Mobile to pull out one of its television commercials. San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman said the ad, which was a parody on smartphone theft, was tasteless and belittled a serious issue, CNet reported.

In the commercial, comedian Bill Hader was accosted by a robber in a parking lot. However, the thief backed away upon seeing the comedian's old smartphone. Hader asked the thief to get his phone.

A portion of the letter read, "The many victims of theft do not need to relive these harrowing incidents by way of a television commercial, and T-Mobile should not be lending credibility to thieves by reenacting the scenes with a comedic slant."

T-Mobile said it was working with the rest of the industry to deal on the issue of smartphone theft.

FierceWireless, a website dedicated to reporting news about the wireless industry, revealed that T-Mobile's second quarter revenue of its branded postpaid services declined year-over-year to USD 53.60 per user. This represented a decrease of 6.5% from the USD 57.35 revenue per user posted in the same period last year.

© 2022 VCPOST, All rights reserved. Do not reproduce without permission.


Join the Conversation

Subscribe to VCpost newsletter

Sign up for our Deals of the Day newsletter.
We will not spam you!

Real Time Analytics