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Lawyers call for T-Mobile to pull out smartphone ad

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October 16
6:19 AM 2013

Two lawyers asked mobile phone operator T-Mobile to pull out one of its television commercials. San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman said the ad, which was a parody on smartphone theft, was tasteless and belittled a serious issue, CNet reported.

In the commercial, comedian Bill Hader was accosted by a robber in a parking lot. However, the thief backed away upon seeing the comedian's old smartphone. Hader asked the thief to get his phone.

A portion of the letter read, "The many victims of theft do not need to relive these harrowing incidents by way of a television commercial, and T-Mobile should not be lending credibility to thieves by reenacting the scenes with a comedic slant."

T-Mobile said it was working with the rest of the industry to deal on the issue of smartphone theft.

FierceWireless, a website dedicated to reporting news about the wireless industry, revealed that T-Mobile's second quarter revenue of its branded postpaid services declined year-over-year to USD 53.60 per user. This represented a decrease of 6.5% from the USD 57.35 revenue per user posted in the same period last year.

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