Germany's Bundesliga inks deal with 21st Century Fox Inc

By Marc Castro

Oct 14, 2013 07:52 PM EDT

21st Century Fox Inc, the media company owned by Rupert Murdoch, had entered into a multi-year agreement to broadcast German Bundesliga football matches to viewers in Asia, the Americas and in Europe. 

The agreement starts its run from the 2015-2016 season. It includes rights coverage for all 306 Bundesliga matches for the year, which includes the DFL-Supercup and Bundesliga Relegation Playoffs. this was confirmed through a joint statement from the media company and the Deutsche Fussball Liga. 

21st Century Fox is based out of New York and is the entertainment business entity formed when the publishing and the entertainment business of News Corp was split earlier this year. 

The coverage rights include the exclusive reportage over the richest football clubs in Germany, such as Bayern Munich. The team was also were the Bundesliga champions last year. The deal also helps the Bundesliga as it competes with other football conferences such as the English Premier League and the Spanish La Liga as well as the Italian Serie A and French Ligue 1.

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