Apple would be launching its newest iPhone models this weekend. Investors would be looking closely at whether the company's strategy with its best-selling product would pay off. The iPhone 5C and the iPhone 5S would be available on retail and online stores on Friday. The opening sales of the new iPhones would be would be put under close scrutiny.

First, analysts look forward to this launch to see if Apple would be able to beat its iPhone 5 sales record on opening weekend. The predecessor of Apple's newest releases sold over 5 million units when it debuted, the Star reported. Another reason why this launch would be widely monitored is that it would mark the first time that two iPhone models would be introduced to the market. It would also include the launch of the phones in China as well as that of Japanese firm NTT DoCoMo which would offer its subscribers the iPhone for the first time.

With this year's third quarter revenues down to USD 35.3 billion from the USD 43.6 billion in the previous quarter, the launch of the new iPhones would be a closely-watched event. Apple's profits for the third quarter also dipped to USD 6.9 billion from the same period last year when Apple raked in USD 6.9 billion. Sales in Macbooks, tablets, iPads and iPods had also declined.