CORRECTION: Factual inaccuracies were corrected.

Zurich Insurance, in a bid to regain normalcy after the suicide of its CFO and resignation of its Chairman, had rolled out a marketing campaign in television, print and billboards. While this is what is sought to be projected to the public, behind the curtain is the company seeking to regroup from the devastating losses.

The campaign and the regrouping is being spearheaded by CEO Martin Senn. He is working to repair shareholder confidence shaken by the untoward events by updating investors as to their three year targets for the insurance company. This places the corporate culture and resiliency of Zurich front and center.

The main concern now for the company is the December updates to investors on targets. This would put CEO Senn under the microscope on how he would lift the company out of the doldrums.

The two incidents involved the suicide of CFO Pierre Waulthier and the fallout from his suicide note naming Chairman Josef Ackermann. This led to the resignation of Ackermann a few datys later. 

Now, the Zurich board is determining if undue strain was placed on Waulthier and the overall corporate culture and behavior of the company.