Ensequence, a leader in transforming TV into a more interactive and engaging experience, has secured commitments for a $25,994,279 investment that will help accelerate its expansion into mobile and connected TV.

This funding round was led by Myrian Capital, a venture and capital management firm chaired by Mike Mathile and affiliated with the Mathile family.

Ensequence has also announced the addition of a new board member: Jim Stengel, former global marketing officer at Procter & Gamble, CEO of The Jim Stengel Company consulting firm and member of Myrian Capital's advisory board.

"This round will help Ensequence further lead the industry in enabling programmers, advertisers and service providers to transform television into a more engaging consumer viewing experience on all platforms and devices,” said Peter Low, president and CEO of Ensequence. “Myrian Capital is a trusted partner with a deep commitment to this space and connections that enable us to capitalize on rapid change in the television industry.”

“Mobile and connected TV adoption are creating new ways to engage TV audiences everywhere, and we see a significant opportunity for Ensequence to catapult growth by helping its customers transform the way viewers experience television”, said JP Nauseef, a managing director with Myrian Capital in Dayton, Ohio.

For over 10 years, Ensequence's technology platform has enabled the largest and most innovative TV programmers, advertisers and service providers to make shows and ads more engaging through branded interactive elements.

The company's customers include major programmers such as NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, and service providers including Comcast, Dish Network, Time Warner and Verizon. Also, advertisers use Ensequence’s platform to create interactive experiences for brands including Ford, Geico, Jeep, Neutrogena, Nike, Toyota and Visa.

Fast growth in smartphone, tablet and connected TV adoption is creating opportunity for the TV industry to enhance viewer engagement on the TV screen and on second screens. Widespread fragmentation, however, makes it challenging to develop, deploy and manage interactivity across different TV platforms and mobile devices. Ensequence eliminates this complexity and provides an easy way for programmers and advertisers to increase engagement on TV.

"The future of TV depends on enhanced engagement," said Jim Stengel. "Ensequence helps TV brands and marketers navigate a fast-moving environment and focus on delivering the most engaging brand experiences with the largest footprint possible."