Acer retreats from Windows, embraces Android

By IVCPOST Staff Reporter

Aug 10, 2013 06:30 AM EDT

According to the Wall Street Journal, the long-time Windows original equipment manufacturer, Acer, is currently trying to develop its "non-Windows business as soon as possible." Acer would embrace the Android operating system for its venture into the realm of the mobile device market.

The Taiwanese company aimed to earn 30% of its total revenue from Android gadgets and Chromebooks before the end of 2014. The figure was up from the 10% of income that Acer projected to generate from the said devices this year. Acer thought it would be more profitable selling Android devices than selling Windows-based personal computers.

"For the PC industry, I haven't seen light at the end of the tunnel," Jim Wang, Acer president, told the Journal. "First, we have to sustain our market share and protect our bottom line...and by doing tablets and smartphones right, we can be prepared for the day after tomorrow."

During the second quarter, Acer reported a net loss of TW$343 million and an operating loss of TW$613 million. The world's no.4 PC vendor said its growing expenses on investments that could strengthen Acer's industrial design capability accounted for the loss.

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