A report on Wednesday said BlackBerry told CBS that the company is in the "second phase of our transformation plan," while confirming the removal of three executives from the firm. The employment of corporate information technology operations' vice president, Doug Kozak; global manufacturing and supply chain's senior vice president, Carmine Arabia; and service operations' vice president, Graeme Whittington, were all terminated in a bid to improve overall corporate performance.

In spite of the media blitz on BlackBerry 10 smartphones headed by CEO Thorsten Heins, BlackBerry's turnaround still seemed difficult. The Waterloo, Ontario-headquartered company's report about its first quarter earnings showed a loss of 16 cents per share on revenue of US$3.1 billion. In contrast with the corporation's revenue in 2012, the figure was up from US$2.8 billion. However, the smartphone maker posted an US$84 million operating loss.

The dismissal of the three executives transpired exactly two weeks after BlackBerry fired 250 workers. About a year ago, BlackBerry also cut back to 5,000 jobs due to the company's reorganization efforts.