Canalys, a research firm, said China and India were important countries that Apple needs to focus in terms of growth in the smartphone market. None of the countries listed had Apple in the top spot for smartphone market share increase.

American premier newspaper Barrons noted Apple and Samsung's double-digit growth in handset sales. Conversely, it pointed out that the two tech titans have a decrease in their market shares.

Chinese smartphone makers Lenovo and Yulong took roughly 11% each of the market share. Lenovo's shipments grew more than 100% compared with last year's sales. Yulong was able to increase its shipments by 300%. The Chinese brands' sales allowed them to be recognized worldwide even if most of their sales were local. Lenovo was able to ship only 5% of smartphones outside its home market.

The number of units that are sold in China is significant since the country is considered as the biggest smartphone market. Its shipment doubled to 88.1 million units during the second quarter. Subsequently, India was reported as the third biggest smartphone market. It grew by 136% which allowed it to top Japan and Britain. Barrons said Samsung currently holds the dominant position in India while Apple's failure to grow and be popular in the growing markets would be detrimental for the company.