Tezman Holding has been a familiar name across multiple industries for nearly eight decades. From marine operations and fasteners to technical textiles, hydrocolloids, pharmaceuticals, and specialty chemicals, the Istanbul-based conglomerate has built a reputation for versatility and staying power. Now, under its third-generation leadership, the company is making a deliberate move into wellness—a sector that represents its most ambitious strategic shift yet.
Three Generations of Growth
Tezman Holding was founded in 1948 by Selim Tezman's grandfather, who established the company's earliest operations and set the tone for what would become a multi-industry enterprise.
The second generation, led by Erol Tezman, expanded the portfolio significantly—moving into marine, fasteners, technical textiles, chemicals, and food ingredients—and built the company's reputation for identifying niche markets with high barriers to entry.
Now, as the third-generation CEO, Selim Tezman carries forward that foundation while adapting the company to a shifting commercial landscape. "The discipline that was instilled across two generations—focus on quality, understand your supply chain, build for the long term—those principles still guide how we make decisions," Tezman says. "But the markets we apply them to have to evolve."
That evolution led the company toward nutraceuticals and wellness—industries that sit at the intersection of Tezman Holding's existing expertise in food ingredients, chemicals, and health sciences.
The Wellness Play: CollaSel and Nutrafine Health
The global nutraceuticals market is projected to exceed $720 billion by 2027, driven by consumer demand for preventive health, clean-label products, and natural ingredients. Tezman Holding's entry into this space is anchored by two brands. CollaSel, operated under Tezman's subsidiary Sel Sanayi, specializes in collagen peptides derived from bovine and marine sources. The company leverages its existing supply chain infrastructure and raw material sourcing expertise—capabilities that were originally built for its industrial operations but translate directly to nutraceutical production.
Nutrafine Health takes a broader approach, developing a portfolio of wellness products aimed at various consumer segments. The brand is still relatively early in its trajectory, but Tezman describes its role as a testing ground for understanding how consumer preferences in wellness differ from the B2B markets the company has historically served. "In our traditional businesses, we sell to manufacturers who evaluate products based on specifications and technical performance," Tezman explains. "In wellness, you're also selling trust. Consumers want to know where their collagen comes from, how it's processed, and whether it actually works. That's a different kind of relationship, and we're still learning."
A Calculated Bet, Not a Pivot
Tezman is careful to frame the wellness expansion as a diversification strategy rather than a reinvention. The company's core industrial operations remain intact and continue to generate the cash flow that funds new ventures. The wellness investments, while significant, are designed to complement a portfolio that has always spanned multiple sectors. That said, the company is not approaching wellness tentatively.
Tezman Holding has committed substantial capital to production infrastructure, R&D, and talent acquisition in the nutraceutical space. The goal is to build operational capabilities that can scale as the market opportunity grows. "We're not interested in launching a product line and hoping it sticks," Tezman says. "We want to build the infrastructure that would allow us to become a serious manufacturer in this space. That's how we've approached every industry we've entered over the past 78 years."
Looking Ahead
Tezman Holding's move into wellness is a bet that deep industrial expertise built across three generations can be repurposed for consumer markets—that the same discipline behind the company's success in marine, fasteners, technical textiles, and specialty chemicals can translate into a credible wellness brand.
For Selim Tezman, the path forward is about building on what the family has spent 78 years putting in place, while staying honest about what a new market demands. "Every generation of this company has had to find its own way," he says. "My grandfather started it, my father expanded it. My job is to take what they built and make sure it's relevant for the next 78 years."
Join the Conversation