'Business as usual', according to Activision Blizzard Inc's CEO Bobby Kotick through a statement issued last Thursday. Kotick stated that Activision would continue to explore growth and opportunities to acquire other companies. This was after the video game publisher was able to sign a deal last week. Activision bought out its parent company's stake, Vivendi, amounting to US$8 billion.

"It makes it a lot easier to manage the business when you have one independent view and you don't have to consider the issues of the majority shareholder," Kotick stated in an interview. "It's business as usual. The single biggest change now is that we will have an undistracted focus on all of the opportunities and challenges in our business."

Activision reported that its non-GAAP income for the second quarter plunged by 42% to US$608 million from US$1.05 billion last year. Non-GAAP revenue was defined as an alternative revenue measure of a corporation's performance. Furthermore, the company said that its online game called 'World of Warcraft' lost subscribers. Activision said that its 8.3 million subscribers last quarter dropped to only 7.7 million subscribers during this year's second quarter.