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It's about time that women aged 45+ got some product options designed to match their healthy and empowered lifestyles. Longtime friends Analia Benedetti and Marina Palma noticed this significant gap in the drink industry and decided to take matters into their own hands. Given that the brand was born from decades of friendship, their origin story is just as mythic as the name of their beverage: Athena's Glow Drink.

A Spark of Inspiration

Ultimately, Benedetti and Palma's passion for supporting women through every stage of their lives prompted the duo to do something meaningful with their background at brands like Coca-Cola, Kellogg's, General Mills, Samsung, Dannon, and CPG Food and Beverage leadership.

The idea for the beverage company began small. Benedetti noticed the need for a brand like Athena's Glow Drink while shopping for energy drinks for her sons and husband. Benedetti realized there was nothing for her—that everything in the market either ignored women or wasn't designed with their functional needs in mind.

Athena's Glow Drink was born from the ashes of that realization to offer women a drink that prioritizes wellbeing without relying on synthetic solutions to support energy and focus. A healthy pick-me-up can make all the difference, given how busy women are—whether at work, at home, or on the run.

A Long-Lasting Friendship

It's rare to see lifelong friends who met in kindergarten remain close through marriages, divorces, motherhood, moves, and reinventions. Yet Benedetti and Palma's friendship has stood the test of time to become business partners.

Their history and mutual support are the emotional core of Athena's Glow Drink, which is as personal as their friendship. The lifelong friends created it for women like them and infused it with the same care and purpose at the forefront of their journey together.

The women even infused a small piece of their Argentinian heritage into the drink with Yerba Mate. The South American staple is a natural source of clean energy and focus, and is a key ingredient in Athena's Glow Drink. The blend of collagen, magnesium, vitamin C, and other wellbeing and beauty nutrients grounds the drink in tradition and heightens it with science. With 40 calories or less, the drink is designed to become a daily ritual.

Made By Women and For Women

The best products are made by the very people they're targeted toward. Benedetti and Palma understand what other women want in a drink because they also want it. And they've felt the absence firsthand. Athena's Glow Drink is about age positivity and offers women the validation and tools they can use to glow naturally and feel great.

Benedetti said, "We are not trying to change habits. We are targeting mid-mornings and mid-afternoons when you need a pick-me-up or when you need five minutes of self-care."

What's on the Horizon for Athena's Glow Drink?

The brand may be just starting, but Benedetti and Palma have no plans to slow down. The pair is working toward omnichannel distribution for a global reach and new products offering more health benefits, flavors, and formats. Of course, both women are determined to keep the connection at the brand's heart.

To keep up with the latest from Athena's Glow Drink, follow the brand on Facebook, Instagram, and Pinterest.