Datorama announced today that it has received US$3 million in Series A funding from investment firms Cedar Fund and Innovation Endeavors. Proceeds gained from the agreement with the two companies will be utilized to finance the marketing and development of Datorama's analytics platform.

Datorama, a cross-channel marketing analytics platform, allows marketers and companies to evaluate the effectivity of marketing efforts. The company's breakthrough technology boasts quick, efficient integration of marketing data sources such as social media, onine display & video, email and television without IT assistance. 

Datorama has raised US$3.75 million in funding to date, including seed round proceeds earned from a private investors in 2012.

"We invested in Datorama because their cross-channel marketing analytics platform delivers lifts of up to 90% in ROI by uncovering cross-channel synergies," stated Cedar Fund partner Motti Vaknin. "The only real alternative to Datorama - enterprise grade system integration - is both costly and time-consuming."