Apple Eyes Generative AI Partnership With Meta, Anthropic, and Perplexity

By Thea Felicity

Jun 23, 2024 11:07 AM EDT

People shop at the Apple Store in Annapolis, Maryland, on February 2, 2023. - Tech giants Google, Apple and Amazon will report their latest results on Thursday as shares in Meta skyrocketed after the Facebook owner posted a smaller-than-expected slump in sales for 2022.
(Photo : JIM WATSON/AFP via Getty Images)

The Wall Street Journal has learned that a partnership between Apple and Meta is possible. The two tech giants discussed how Apple's new AI system will be integrated with Meta's generative AI model.

This potential collaboration will be part of Apple's new strategy for improving its AI capabilities by incorporating technologies from various companies, including a possible partnership with Alphabet's Google. The move will also allow Apple to expand its AI functionalities further and offer more advanced features to its users.

READ MORE: OpenAI Gambles on Apple's No-Payment Deal for ChatGPT Access in iOS 18

Apple AI Partnership

In addition to Meta, Apple is also in talks with AI startups Anthropic and Perplexity to bring their generative AI technologies to Apple Intelligence. 

However, while these potential partnerships could lead to financial gains and technological advancements for both Apple and the AI companies involved, the discussions are not yet final. This means there is still a possibility that the agreements may not be reached.

It's also unclear how Apple will approach these companies in terms of the deal discussed, considering they had a no-payment deal with OpenAI, as reported by VCPost.

What is certain, for now, is that Apple's recent announcement of its AI strategy includes plans to integrate new AI technologies across its suite of apps, such as Siri, and to bring ChatGPT to its devices. 

 Apple Intelligence is available exclusively on iPhone 15 Pro models and above. It is uncertain if this limitation will apply to future AI integrations.

READ NEXT: Apple Reportedly Limits Apple Intelligence to iPhone 15 Pro Models to Make Customers Buy Newer Devices

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