Ozempic Craze Drives Record Demand for Smaller Clothing Sizes

By Thea Felicity

Jun 16, 2024 10:19 AM EDT

A woman looks at the American Apparel re
A woman looks at the American Apparel retail store front in Georgetown in Washington, DC, August 18, 2010. American Apparel, a 100-percent Made in the USA casual clothing company, could have its shares pulled from trading in New York as its financial health has tanked. Employing more than 10,000 people, the chain has more than 285 retail stores in 20 countries and says it operates the largest garment factory in the US.
(Photo : SAUL LOEB/AFP via Getty Images)

The apparel industry is experiencing a significant shift in demand, with a surge in requests for smaller clothing sizes. This trend can be attributed to the increasing popularity of weight loss drugs like Ozempic, which are reshaping fashion trends and consumer preferences.

According to a report by the Wall Street Journal, retailers such as Rent the Runway and Lafayette 148 report an increase in customers opting for smaller sizes. Rent the Runway CEO Jennifer Hyman states that more customers are now embracing edgier, body-hugging styles. Lafayette 148 CEO Deirdre Quinn also notes that about 5% of their clientele are buying smaller sizes, often downsizing from a size 12 to a size 6 or 8.

In the same WSJ report, Maggie Rezek, who lost 60 pounds using Semaglutide, exemplifies this trend. She has revamped her wardrobe, shifting from oversized clothes to stylish crop tops and jean shorts. Her newfound confidence is echoed by many others who have experienced major weight loss due to Ozempic drugs.

READ MORE: Novo Nordisk's $1,000 Ozempic Diabetes Drug Can Be Made for Less Than $5 Monthly

How effective is Ozempic for weight loss?

Weight loss drugs like Ozempic, part of the GLP-1 class initially developed for diabetes, have proven effective for many, with 15.5 million U.S. adults reporting their use. 

However, the high cost and variable insurance coverage limit their accessibility.

The shift towards smaller sizes has not only impacted consumer choices but also necessitated changes in clothing design. Brands like Amarra are now incorporating adjustable corsets and sheer panels to cater to fluctuating weights, while AllStar Logo has witnessed a significant decrease in demand for its largest sizes, reflecting the changing needs of their customer base.

While some industry executives express concern about the potential decline in plus-size clothing sales, others, like Doug Wood of Tommy Bahama, are wary of future impacts on their specialized collections.

READ NEXT: Nestle to Launch Weight Management Food Products Targeting Ozempic, Wegovy Users in Q4 2024

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