Starbucks, Coca-Cola Seek Trademark Renewal in Russia

By Jace Dela Cruz

Jun 15, 2024 03:34 AM EDT

Coca-Cola and Starbucks have sought to re-register their trademarks in Russia to protect their intellectual property rights after exiting the market following Moscow's 2022 invasion of Ukraine. 

Starbucks Workers Hold
WASHINGTON, DC - NOVEMBER 16: A Starbucks logo is seen as members and supporters of Starbucks Workers United protest outside of a Starbucks store in Dupont Circle on November 16, 2023 in Washington, DC.
(Photo : Kevin Dietsch/Getty Images)

Coca-Cola and Starbucks File to Keep Their Trademarks in Russia

According to Reuters, documents on the website of Russian intellectual property agency Rospatent showed that Coca-Cola submitted three trademark applications in April.

The company emphasized the high value and importance of its intellectual property assets, saying that its filings in Russia are intended to maintain its trademark rights.

Starbucks, known for routinely filing trademark applications globally to safeguard its brand, also made the same move. Citing Rospatent, the Russian newspaper Vedomosti reported that Starbucks filed eight trademark applications in May.

READ NEXT: Starbucks Faces $5 Million Lawsuit For Alleged Discrimination Against Lactose-Intolerant Customers  

What Happened to Coca-Cola and Starbucks in Russia?

Coca-Cola has already stopped selling its key brands, Coca-Cola, Sprite, and Fanta, in Russia. The former Russian division of Coca-Cola has rebranded as Multon Partners and is now selling a product named Dobry Cola (Good Cola).

On the other hand, Starbucks had 130 stores and around 2,000 workers in Russia until it completed its sale in June 2023. The new owners have reopened the chain under the name Stars Coffee. 

READ MORE: Starbucks Must Fix Customer Experience to Get Back in Coffee Shop Game, Ex-Boss Says  

© 2024 VCPOST, All rights reserved. Do not reproduce without permission.

Join the Conversation

Real Time Analytics