The new chief executive officer of Gilt Groupe Inc. Michelle Peluso will try to restore the online luxury retailer's promise by bringing out their most effective strategy to date: giving deep discounts on a deadline. The online firm is also testing technology to boost the efficiency of its limited-time-only offers. On the other hand, competitors do not generally favor deep discounts and/or flash sales, and venture capitalists see this move as an approach to call attention. 

The company, in its first break in the New York's startup scene, was quite popular among startups. Peluso's ambitious move to increase sales for the online firm was adamant, as Gilt Groupe board members predict she can bring over USD1 billion in revenue and to consistent revenue generation and an initial public offering. 

Peluso joined the company last February after her departure from Citigroup Inc. Gilt, which has already cut divisions and reduced number of workers after getting into too many businesses too quickly, is seeing faster growth under her management. The company sales have already increased in the past three quarters by 50% from the previous nine months. The new CEO is reorganizing the business and getting employees energized about flash sales following a year of skepticism in the market.