Scooter Braun, a well-known director on the HYBE Board and the chairman of HYBE America, is under widespread criticism over recent social media behavior.

Braun has been accused by critics of spreading Zionist beliefs during the ongoing conflict between Israel and the Palestinian region of Gaza. This has had a particular impact on the HYBE artist fan base due to his major role within the firm.

HYBE America Director Scooter Braun Allegedly Supports Killing Infants in Gaza

According to MSN, Scooter Braun has been accused by critics of spreading Zionist beliefs during the ongoing conflict between Israel and the Palestinian region of Gaza. This has had a particular impact on the HYBE artist fan base due to his major role within the firm.

The Israeli soldier's words in the video, which appeared to condone the killings of infants in Gaza as a result of Hamas operations, sparked an outpouring of outrage. While confronted by a mother about newborns' involvement with Hamas, the soldier claimed that the organization may employ infants as shields while assaulting Israeli objectives.

The video drew widespread criticism for presenting storylines that many feel might be used to justify the continuing conflict in Gaza. Particular attention was paid to disputed assertions regarding babies, which many contend have not been supported by research.

The soldier's assertions about Hamas employing human shields have been fiercely challenged, particularly given the numerous documented incidents indicating targeted attacks on minors by Israeli forces.

Despite the intense debate over the use of human shields, Israel is required by international humanitarian law to avoid civilian casualties, including infants, according to Amnesty International reports.

READ NEXT: Universal Studios Tram Crashes at LA Theme Park, Injuring 15 People 

HYBE Reacts to Scooter Braun's Stance on Israel-Gaza Conflict

Many people are also concerned about the nasty rhetoric of some Israeli public figures that predates recent events. This includes people who have urged for the murder of Palestinian children in dehumanizing terms.

HYBE supporters and opponents of these beliefs are increasingly calling on HYBE to take a statement against  Scooter Braun's individual activities, which they believe reflect adversely on the brand and its musicians as a whole.

This isn't the first time Braun's social media behavior has come under question. Previous posts have been condemned for being Islamophobic and misogynistic.

According to Koreaboo, HYBE has described Braun's activities as his "personal opinion" and has not taken a corporate stance on his individual social media statements.

READ MORE: TikTok Ban: US Passes Bill That Could Lead to Prohibition of Chinese App Unless Bytedance Divest Ownership